A growing client business means more customers, more revenue, and an overall better experience for your clients and employees alike. But how do you get there? Luckily, there are plenty of things you can do to grow your client business and help your business thrive in today’s constantly evolving marketplace. In this article, we’ll go over four of the most important steps to growing your client business and show you how to grow your client business accordingly.
Document your process
The easiest way to grow your client business is by improving your client satisfaction process. In order to improve your process, you need a way of tracking client satisfaction. The best way to do that is with some kind of simple data collection system, usually involving an email survey. If you can’t track your clients’ feedback effectively, it will be nearly impossible for you to improve their experience and increase client retention. Set up a process today so that next month or next year when new clients join your roster, they’ll get exactly what they paid for—and will want to come back again and again!
Share what you know
This is where it’s helpful to be a former client of your own company. Use your knowledge of how you were able to achieve results with your services and provide tips on how others can do that, too. If you are getting phone calls, Web site hits, or e-mails, as clients ask for more information about what you can do for them now, is not a time to play hard-to-get.
When it comes to growing a client business, testimonials and referrals are important. People are much more likely to trust a service they hear about from someone they know—especially if that person was happy with your work. (This is why having great customer service is so important.) The best way to get testimonials is by treating your clients well and communicating effectively. Getting customers for life starts here.
Create a free gift for your audience
Free gifts can generate a lot of interest in your products or services. Take your list, grab a few leads and create something they’ll value. Whether it’s an e-book, lead magnet or coupon code, it doesn’t really matter—just give them something useful that they’re willing to sign up for. Focus on content that educates your reader so they know what you can do for them and why they should work with you.
Be in touch with your audience
As your client business grows, it’s more important than ever that you stay in touch with your audience. If you haven’t already, send a survey via email or another outlet asking them how they found out about you and what they thought of your service. Ask them what they might like to see in a new product offering or if there are any areas where you could improve. Keep these things in mind as you continue building your client business. This feedback loop is essential for keeping an eye on where clients come from, who they are, and why they work with you—and understanding their needs so you can address them at every stage of their relationship with your company.
Reach out regularly The key to growing your client business is simple: reach out regularly. If you want regular leads and good customers, you need regular contact with them. Otherwise, they’ll move on to your competitors or lose interest in working with you. Follow up with old clients every six months, but be sure it’s not a sales call. Send an email asking how they are doing, what their goals are for the next six months, and see if there’s any way you can help them achieve those goals.